pdx tales
"Urban art show found in fantasy of neon lighting", March 31st, 1974.  A page of photos of various iconic neon signs around Portland.  None of which still exist in 2012.

"Urban art show found in fantasy of neon lighting", March 31st, 1974. A page of photos of various iconic neon signs around Portland. None of which still exist in 2012.

September 30, 1928:  

Mayor Turns Light on Biggest Beacon
Richfield, World’s Largest Electric Sign, lit.
LETTERS 60 FEET HIGH
"There goes the gong!  Now look out your windows, folks, and see the largest electric sign in the world lighted for the first time," exclaimed Mayor Baker through the microphone of radio KGW, The Oregonian, at 10:15 o’clock last night, bringing to a climax ceremonies dedicating and inaugurating the colossal Richfield air beacon spanning Healy heights.
…
Radio parties of listeners throughout Portland and environs flocked to windows, porches, and yards, and gazed toward the southwesterly heights to see the unparalleled mass of color, formed by 3000 feet of the orange-colored lights formed by the Neon gas-charged glass tubing, the whole spelling the word “Richfield” in letters 60 feet high and 725 geet wide.

I’ve long been fascinated by Portland’s long-vanished Richfield sign, a truly enormous neon sign that once graced (or fouled) the West Hills.  It only existed for a decade or so, and little or no evidence remains to indicate it was ever there.  There’s a bit more about the history of sign in an interesting blog post I ran across here.
Curiously, as far as I can tell, there are no photos of the sign anywhere on the interwebs.  Even the Oregonian’s “grand opening” story failed to include a photo.  I suppose the thinking was that you could see it anywhere in town simply by looking out your window, so printing a photo would be redundant.  I dunno, that theory makes sense to me anyway.  Still, it would be interesting to see what it actually looked like in real life.  Anyone know where I might find images of this crazy thing?

September 30, 1928:  

Mayor Turns Light on Biggest Beacon

Richfield, World’s Largest Electric Sign, lit.

LETTERS 60 FEET HIGH

"There goes the gong!  Now look out your windows, folks, and see the largest electric sign in the world lighted for the first time," exclaimed Mayor Baker through the microphone of radio KGW, The Oregonian, at 10:15 o’clock last night, bringing to a climax ceremonies dedicating and inaugurating the colossal Richfield air beacon spanning Healy heights.

Radio parties of listeners throughout Portland and environs flocked to windows, porches, and yards, and gazed toward the southwesterly heights to see the unparalleled mass of color, formed by 3000 feet of the orange-colored lights formed by the Neon gas-charged glass tubing, the whole spelling the word “Richfield” in letters 60 feet high and 725 geet wide.

I’ve long been fascinated by Portland’s long-vanished Richfield sign, a truly enormous neon sign that once graced (or fouled) the West Hills.  It only existed for a decade or so, and little or no evidence remains to indicate it was ever there.  There’s a bit more about the history of sign in an interesting blog post I ran across here.

Curiously, as far as I can tell, there are no photos of the sign anywhere on the interwebs.  Even the Oregonian’s “grand opening” story failed to include a photo.  I suppose the thinking was that you could see it anywhere in town simply by looking out your window, so printing a photo would be redundant.  I dunno, that theory makes sense to me anyway.  Still, it would be interesting to see what it actually looked like in real life.  Anyone know where I might find images of this crazy thing?